Response fields and types

Field name (key)TypeDescription
search_detailsJSON objectAn object that provides insight into why a particular query was matched against the Veridion database.
[Note: present only for Product Search, Keyword Search ][Note: present only for Product Search, Keyword Search ]
search_details.product_matchJSON objectAn object that provides insight into why a particular product query was matched against the Veridion database.
[Note: present only for Product Search][Note: present only for Product Search]
  • search_details.product_match
    .context
JSON objectAn object that provides additional context on the product matched through the Product Search query.
  • search_details.product_match
    .context.headline
stringA snippet that refers to the product name,
the name of the product category, the product line,
the product collection, or the specific capability of a manufacturer.
  • search_details.product_match
    .context.content
stringA larger, more descriptive paragraph of text associated with the content of the "Product Headline" (see above).
  • search_details.product_match
    .context.url
stringThe source URL where the product was identified
and extracted from.
  • search_details.product_match
    .context.snippets
arrayA list of text snippets that best match the search terms.
This can be part of the "Product Content" (see above)
or a completely different snippet associated with the same result (e.g., a snippet that explains a product/service characteristics).
  • search_details.product_match
    .supplier_types
arrayIndicator of whether the company is a manufacturer,
distributor, or service provider.
search_details.keyword_matchJSON objectAn object that provides insight into why a particular keyword query was matched against the Veridion database.
[Note: present only for Keyword Search][Note: present only for Keyword Search]
  • search_details.keyword_match
    .context
JSON objectAn object that provides additional context on the keywords matched through the Keyword Search query.
  • search_details.keyword_match
    .context.snippets
arrayA list of text snippets that best match the search terms.
veridion_idstringVeridion internal company ID.
company_namestringThe most commonly used name when referring to this entity; may either be its legal or commercial name (in some cases, the commercial name is an abbreviation of the company name).
company_commercial_namesarrayCommercial names by which the company is known,
which might differ from its legal name.
For example, while the legal name could be "The Acme Inc.", the company is commonly referred to using the commercial name: "Acme".
company_legal_namesarrayThe main legal name of the company, including its
historical variations and past legal names are the names employed in documents such as the Privacy Policy and other legal records.
main_addressJSON objectThe address where the company's HQ is located.
main_address.country_codestringThe two-digit ISO code of the country in which
the company's HQ is located.
main_address.countrystringThe name of the country in which the company's HQ is located.
main_address.regionstringThe name of the region in which the company's HQ is located.
main_address.citystringThe name of the city in which the company's HQ is located.
main_address.streetstringThe name of the street on which the company's HQ is located.
main_address.street_numberstringThe street number associated with the HQ street name.
main_address.postcodestringPostcode associated with the company's HQ.
main_address.latitudedecimalThe company's HQ latitude coordinates.
main_address.longitudedecimalThe company's HQ longitude coordinates.
locationsarrayTop 10 company locations (includes HQ and all secondary locations).
locations.country_codestringThe two-digit ISO code of the country for
the company location(s).
locations.countrystringFull country name of the company location(s).
locations.regionstringState, geographical region or province for the company
location(s) (where applicable).
locations.citystringThe city associated with the location.
locations.streetstringThe street name associated with the location.
locations.street_numberstringThe street number associated with the street name.
locations.postcodestringPostcode associated with the location.
locations.latitudedecimalThe location's latitude coordinates.
locations.longitudedecimalThe location's longitude coordinates.
num_locationsinteger

The count of physical locations attributed to the company. Includes offices, retail locations, manufacturing plants and other location types.

Depending on the company, this number might not necessarily match the "Number of offices".

company_typestring
  • "Public" for companies listed on the stock exchange.
  • "Private" for privately held companies.
year_foundedintegerFounding year for the company. If the company is a component of a larger or older organization, the founding year corresponds to that of the parent organization.
employee_countJSON objectThe number of people employed by the company, as communicated by the company or modelled by Veridion's AI.
employee_count.valueintegerThe number of people employed by the company
employee_count.typestring
  • "Extracted" for published values in sources used by Veridion
  • "Modelled" for values modelled by Veridion's AI using official digital content published by the company.
revenueJSON objectCompany yearly revenue.
For companies that publish their revenue numbers (e.g. public companies, Inc 5000 companies etc.), the value is the officially declared one.
For other companies, the revenue is estimated based on publicly available numbers or modelled by Veridion's proprietary AI models.
revenue.valueintegerCompany yearly revenue value
revenue.typestring
  • "Extracted" for values published in sources used by Veridion
  • "Modelled" for values modelled by Veridion's AI
main_business_categorystringPrimary business category for the company, based on
Veridion's ML classification model.
main_industrystringPrimary industry of activity for the company, based on
Veridion's ML classification model.
main_sectorstringPrimary sector of activity of the company, based on
Veridion's ML classification model.
naics_2022JSON objectThe NAICS 2022 classification for the company (6-digit code).
naics_2022.primaryJSON objectPrimary NAICS 2022 classification for the company.
naics_2022.primary.codestringPrimary NAICS 2022 code for the company.
naics_2022.primary.labelstringPrimary NAICS 2022 label for the company.
naics_2022.secondaryarraySecondary NAICS 2022 classifications for the company.
naics_2022.secondary.codestringSecondary NAICS 2022 code for the company.
naics_2022.secondary.labelstringSecondary NAICS 2022 label for the company.
nace_rev2arrayNACE classification for the company.
nace_rev2.codestringNACE classification code for the company.
nace_rev2.labelstringNACE classification label for the company.
ncci_codes_28_1arrayNCCI classification codes for the company (4-digit code).
sicarraySIC classification for the company (4-digit code).
sic.codestringSIC classification code for the company (4-digit code).
sic.labelstringSIC classification label for the company (4-digit label).
isic_v4arrayISIC classifications for the company (4-digit).
isic_v4.codestringISIC classification code for the company (4-digit code).
isic_v4.labelstringISIC classification label for the company (4-digit label).
ibc_insurancearrayThe company's IBC Mapping (5 levels deep).
ibc_insurance.codestringThe company's IBC Mapping code (5 levels deep).
ibc_insurance.labelstringThe company's IBC Mapping label (5 levels deep).
sics_industryJSON objectThe SASB Sustainable Industry Classification Scheme (SICS)
Industry of the company.
sics_industry.codestringThe SASB SICS Industry code of the company.
sics_industry.labelstringThe SASB SICS Industry label of the company.
sics_subsectorJSON objectThe SASB SICS subsector of the company.
sics_subsector.codestringThe SASB SICS subsector code of the company.
sics_subsector.labelstringThe SASB SICS subsector label of the company.
sics_sectorJSON objectThe SASB SICS sector of the company.
sics_sector.codestringThe SASB SICS sector code of the company.
sics_sector.labelstringThe SASB SICS sector label of the company.
short_descriptionstringA short description of the business activities of the company. Value is extracted as presented in the digital source.
long_description_extractedstringA longer description of the business activities of the company. Value is extracted as presented in the digital source.
long_description_generatedstringA comprehensive summary generated by a proprietary Large Language Model after analyzing all available content about the company. This description provides insights into the company's operations, location, and core activities.
business_tags_extractedarrayCompany attributes related to the company's activities.
For example, a tech company may contain tags such as
"startup", "SaaS", or "Artificial Intelligence". Values are extracted exactly as presented in the digital source.
business_tags_generatedarrayLLM generated attributes related to the company's activities. Veridion developed LLMs use various digital sources to aggregate information and infer activities based on raw content. Generated tags can capture niche activities, business models, products, services and differentiators / unique traits of the company.
business_modelarrayCaptures the fundamental way a company creates value and generates revenue. It focuses on the structural strategy behind operations, such as offering services, selling products, or facilitating transactions, while excluding peripheral activities. Examples include: "Education", "Manufacturing", "E-commerce".
target_marketsarrayIdentifies the primary industries, sectors, or customer groups the company targets. It reflects where the company operates commercially, providing insights into its customer base and sector alignment. Examples: "Consumer Goods", "Automotive", "Healthcare".
core_offeringsarray

Describes the main activities and products/services through which the company delivers value to its customers.

This attribute captures both the "what" (the product or service) and the "how" (the activity) by describing the operational focus in terms of tangible outcomes and the associated processes (e.g. "Meal Kit Assembly and Delivery”, “Vehicle Engineering and Manufacturing” ).

technology_focusarrayHighlights the key technologies that the company develops, uses, or relies on to differentiate itself in the market. It points to innovation areas that enhance operations, products, or customer experiences. Examples: "Autonomous Driving Algorithms", "mRNA Technology", "Industrial IoT"
certification_focusarrayCaptures major certifications, accreditations, and compliance standards the company has achieved, which validate its quality, safety, and regulatory adherence. These certifications enhance trust and market positioning. Examples include: "ISO 9001", "ISO 27001" .
supply_chain_focusarrayDescribes the company’s strategic approach to sourcing, logistics, and distribution, emphasizing innovation, sustainability, and operational efficiency. It includes aspects like sourcing methods, logistics innovations, sustainability practices, and inventory management that directly impact production, product readiness, or distribution. Examples include: "Cold Chain Logistics", "Vertical Integration" . This attribute applies mainly to companies with significant physical product flows (e.g. manufacturing, logistics, retail, or industries reliant on physical goods).
primary_phonestringThe primary phone number associated with the company.
phone_numbersarrayAdditional phone numbers linked to the company,
generally front-office phone numbers
or departmental contact numbers.
primary_emailstringThe primary email address associated with the company.
emailsarrayGeneric company email addresses linked to the company domain, such as "info@company" or "contact@company".
website_urlstringThe URL of the main company website.
website_domainstringThe domain name of the main company website.
website_tldstringTop-level domain of the company domain.
website_language_codestringPrimary language identified on the company website.
facebook_urlstringThe company's Facebook URL.
twitter_urlstringThe company's Twitter URL.
instagram_urlstringThe company's Instagram URL.
linkedin_urlstringThe company's LinkedIn URL.
ios_app_urlstringThe company's iOS App Store URL.
android_app_urlstringThe company's Google Play URL.
youtube_urlstringThe company's YouTube channel URL.
technologiesarrayTypes of web technologies used by the company website and public assets, such as: Content Management System, Programming Language, or Other web components.
created_atstringThe UTC date and time when the company profile was initially added to the Veridion database.
last_updated_atstringThe UTC date and time when the information about the company was last extracted and verified for updates by Veridion.